Author name: aluayi

You’re Not Unknown. You’re Invisible. Why More Marketing Won’t Fix a Weak Brand Positioning

Leave a Comment / Brand Identity, Messaging, Positioning / aluayi

Most businesses don’t have a visibility problem—they have a positioning problem. Discover why more marketing won’t help if your brand isn’t memorable, and learn how to become the business people remember.

Business Growth, Marketing Frameworks, Marketing Systems

Referrals Are a Gift, Not a Strategy: Why Every Business Needs a Predictable Marketing System

Leave a Comment / Business Growth, Marketing Frameworks, Marketing Systems / aluayi

Referrals are valuable, but they aren’t a business growth strategy. Learn why predictable lead generation requires a marketing system built on positioning, branding, and paid acquisition.

Audience Targeting, Creative Strategy, Meta Ads Updates & Features

Stop Obsessing Over Targeting: Why Meta Ads Are Won By Creative

Leave a Comment / Audience Targeting, Creative Strategy, Meta Ads Updates & Features / aluayi

Meta’s ad delivery system now leans on creative and data far more than manual targeting. Here’s why ‘perfect audiences’ can hurt performance, and what to focus on instead.